EDUCATION-FIRST INVESTING · BUILT BY DR ANA ARMSTRONG
MEET AIMi — AI-POWERED FINANCIAL INTELLIGENCE. Understand Markets. Build Financial Confidence.
MEET AIMi — AI-POWERED FINANCIAL INTELLIGENCE. Understand Markets. Build Financial Confidence.
Structured lessons plus an AI tutor that explains any market question in plain English. No hype, no tips, no card to start.
Structured lessons plus an AI tutor that explains any market question in plain English. No hype, no tips, no card to start.
Where do you want to start?
🌱
I’m new to investing
Start with the basics, step by step
→
📊
Build my first portfolio
Learn how to plan and balance one
→
🧠
Sharpen my strategy
Think like a professional investor
→
Free: first 10 lessons · 30 Ask AIMi questions a month · weekly email from Dr Ana
DA
Dr Ana Armstrong · PhD Quant Finance · formerly UBS & Bank of New York
FCA Digital Sandbox · DIFC Innovation Hub · Imperial College AIDA Lab
AIMi is educational and does not provide personalised financial advice. Capital at risk.
● Ask AIMi
What’s the difference between a stock and an ETF?
A stock is a share in one company. An ETF is a basket of many investments that trades like a single stock, so your risk is spread across all of them.
Next lesson: How diversification works →
Ask anything about markets…
Investor Profiles
Who AIMi is for
Retail Investors
Build confidence, discipline, and strong investing foundations - even if you’re just starting.
Serious & Advanced Investors
Upgrade portfolio thinking, risk management, and decision discipline with AI-powered tools.
Professionals & Institutions
Access deeper analytics, research insights, and institutional-grade intelligence.
Investor Profiles
Who AIMi is for
Retail Investors
Build confidence, discipline, and strong investing foundations - even if you’re just starting.
Serious & Advanced Investors
Upgrade portfolio thinking, risk management, and decision discipline with AI-powered tools.
Professionals & Institutions
Access deeper analytics, research insights, and institutional-grade intelligence.
Investor Profiles
Who AIMi is for
Retail Investors
Build confidence, discipline, and strong investing foundations - even if you’re just starting.
Serious & Advanced Investors
Upgrade portfolio thinking, risk management, and decision discipline with AI-powered tools.
Professionals & Institutions
Access deeper analytics, research insights, and institutional-grade intelligence.
What Makes AIMi Different
Designed for thinking, not trading
AIMi helps you:
Learn how professional investors think
Improve decision quality and risk awareness
Build long-term investment discipline
Understand markets more clearly
Use AI as a research and decision assistant
FCA Digital Sandbox participant
Took part in the FCA’s Digital Sandbox testing programme. AIMi is not authorised by the FCA.
£40bn Experience
Institutional portfolio management background
AI-Driven Intelligence
Generative AI supporting learning and insights
Education First
Designed for understanding, not speculation
DIFC member
DIFC Innovation Hub FinTech & AI Sandbox Participant
AIDA lab collaboration
Artificial Intelligence Data Analytics Lab, Imperial College
FCA Digital Sandbox participant
Took part in the FCA’s Digital Sandbox testing programme. AIMi is not authorised by the FCA.
£40bn Experience
Institutional portfolio management background
AI-Driven Intelligence
Generative AI supporting learning and insights
Education First
Designed for understanding, not speculation
DIFC member
DIFC Innovation Hub FinTech & AI Sandbox Participant
AIDA lab collaboration
Artificial Intelligence Data Analytics Lab, Imperial College
FCA Digital Sandbox participant
Took part in the FCA’s Digital Sandbox testing programme. AIMi is not authorised by the FCA.
£40bn Experience
Institutional portfolio management background
AI-Driven Intelligence
Generative AI supporting learning and insights
Education First
Designed for understanding, not speculation
DIFC member
DIFC Innovation Hub FinTech & AI Sandbox Participant
AIDA lab collaboration
Artificial Intelligence Data Analytics Lab, Imperial College
The Problem
Investing without clarity creates risk.
Markets move fast, but understanding doesn’t. Most investors are left reacting without context or confidence.
The Problem
Investing without clarity creates risk.
Markets move fast, but understanding doesn’t. Most investors are left reacting without context or confidence.
The Problem
Investing without clarity creates risk.
Markets move fast, but understanding doesn’t. Most investors are left reacting without context or confidence.
Speed over understanding
Most market platforms push fast actions and short-term focus, without helping users understand why markets move.
Information without context
Data is everywhere, but context is missing — making it hard to connect learning with real-world decisions.
Noise instead of discipline
Hype-driven signals and trends distract users, leading to emotional and impulsive behavior.
Speed over understanding
Most market platforms push fast actions and short-term focus, without helping users understand why markets move.
Information without context
Data is everywhere, but context is missing — making it hard to connect learning with real-world decisions.
Noise instead of discipline
Hype-driven signals and trends distract users, leading to emotional and impulsive behavior.
Speed over understanding
Most market platforms push fast actions and short-term focus, without helping users understand why markets move.
Information without context
Data is everywhere, but context is missing — making it hard to connect learning with real-world decisions.
Noise instead of discipline
Hype-driven signals and trends distract users, leading to emotional and impulsive behavior.
The Solution
Smarter investing, not emotional trading
Smarter investing, not emotional trading
AIMi blends institutional discipline with explainable AI to help investors think clearly and invest with confidence.
AIMi blends institutional discipline with explainable AI to help investors think clearly and invest with confidence.
Typical Trading Apps
AIMi
V/S
Signal chasing
Emotional speculation
Black-box recommendations
Retail hype culture
Gamify investing or risky behavior
Institutional frameworks
Explainable AI
Education-first
Risk-aware and education-first
Calm, disciplined investing culture
We don’t
AIMi helps you
V/S
V/S
Product Modules
AIMi core platform modules
AIMi Learning
Structured courses covering investing, portfolio management, behavioral finance, and professional frameworks.
Ask AIMi (AI Assistant)
Ask market and portfolio questions - receive explainable, educational answers in plain English.
Market Intelligence
AI-generated insights explaining macro trends, asset behavior, and market context.
Portfolio Intelligence (Pro+)
Risk analytics, allocation tools, scenario modeling, and portfolio optimization.
Institutional Research (Tier 5)
Advanced model insights, research briefings, and institutional-grade analytics.
Product Modules
AIMi core platform modules
AIMi Learning
Structured courses covering investing, portfolio management, behavioral finance, and professional frameworks.
Ask AIMi (AI Assistant)
Ask market and portfolio questions - receive explainable, educational answers in plain English.
Market Intelligence
AI-generated insights explaining macro trends, asset behavior, and market context.
Portfolio Intelligence (Pro+)
Risk analytics, allocation tools, scenario modeling, and portfolio optimization.
Institutional Research (Tier 5)
Advanced model insights, research briefings, and institutional-grade analytics.
Product Modules
AIMi core platform modules
AIMi Learning
Structured courses covering investing, portfolio management, behavioral finance, and professional frameworks.
Ask AIMi (AI Assistant)
Ask market and portfolio questions - receive explainable, educational answers in plain English.
Market Intelligence
AI-generated insights explaining macro trends, asset behavior, and market context.
Portfolio Intelligence (Pro+)
Risk analytics, allocation tools, scenario modeling, and portfolio optimization.
Institutional Research (Tier 5)
Advanced model insights, research briefings, and institutional-grade analytics.
How AIMi Works
Built on discipline, research, and intelligent design
AIMi combines institutional investing frameworks with explainable AI to help investors make calm, confident decisions.
Step 01
Learn
Investing fundamentals, portfolio theory, and investor psychology
Step 02
Analyze
AI-powered insights and structured market intelligence
Step 03
Decide Better
Disciplined, long-term frameworks with confidence
How AIMi Works
Built on discipline, research, and intelligent design
AIMi combines institutional investing frameworks with explainable AI to help investors make calm, confident decisions.
Step 01
Learn
Investing fundamentals, portfolio theory, and investor psychology
Step 02
Analyze
AI-powered insights and structured market intelligence
Step 03
Decide Better
Disciplined, long-term frameworks with confidence
How AIMi Works
Built on discipline, research, and intelligent design
AIMi combines institutional investing frameworks with explainable AI to help investors make calm, confident decisions.
Step 01
Learn
Investing fundamentals, portfolio theory, and investor psychology
Step 02
Analyze
AI-powered insights and structured market intelligence
Step 03
Decide Better
Disciplined, long-term frameworks with confidence
Built by Dr Ana Armstrong
Dr. Ana Armstrong is a former fund manager, fintech entrepreneur, and Senior Lecturer in FinTech. She has led and advised on global multi-asset portfolios exceeding £40 billion AUM during her career at UBS, Bank of New York, and LGPS Central.
Former Institutional Portfolio Manager
PhD in Quantitative Finance
Former Portfolio Manager (£40bn AUM)
FinTech Founder
Media Commentator & Senior Lecturer in FinTech
Built by Dr Ana Armstrong
Dr. Ana Armstrong is a former fund manager, fintech entrepreneur, and Senior Lecturer in FinTech. She has led and advised on global multi-asset portfolios exceeding £40 billion AUM during her career at UBS, Bank of New York, and LGPS Central.
Former Institutional Portfolio Manager
PhD in Quantitative Finance
Former Portfolio Manager (£40bn AUM)
FinTech Founder
Media Commentator & Senior Lecturer in FinTech
Built by Dr Ana Armstrong
Dr. Ana Armstrong is an award-winning fund manager, fintech entrepreneur, and Senior Lecturer in FinTech. She has led and advised on global multi-asset portfolios exceeding £40 billion AUM during her career at UBS, Bank of New York, and LGPS Central.
Former Institutional Portfolio Manager
PhD in Quantitative Finance
Former Portfolio Manager (£40bn AUM)
FinTech Founder
Media Commentator & Senior Lecturer in FinTech
Technology
Powered by the AIMi Brain
The AIMi Brain combines generative AI, financial research, and data intelligence to support learning across equities, crypto, and commodities.
Break down complex market concepts
Understand portfolio behavior
Learn risk-aware investment thinking
AIMi provides education and intelligence - not investment advice.
Pricing Plans
Flexible Pricing for Every Investor
Monthly
Yearly (10% Discount)
Free plan available · Try any paid plan free for 7 days
Capital at risk. AIMi is educational and does not provide personalised financial advice.
Foundations
£9
/ Mo
Learn how investing really works.
100 lessons covering the basics of investing
Worksheets and simple frameworks to practise with
AIMi explains concepts as you learn (read-only)
Core ideas in plain English
A clear starting point for new investors
Investor Mindset
£29
/ Mo
Build the mindset professionals use.
Everything in Foundations
100 lessons in the full Build Your Wealth curriculum
Investor psychology and market cycles
Risk-thinking frameworks
Ask AIMi questions and explore market concepts
Portfolio Manager
£79
/ Mo
See the bigger picture.
Everything in Investor Mindset
100 advanced lessons
Fully interactive AIMi
Scenario analysis and macro context
Risk frameworks and portfolio logic, explained
Advanced Pro
£149
/ Mo
Read the data the way professionals do.
Everything in Portfolio Manager
100 professional-level lessons
AIMi explains what its models are indicating
Learn how professionals interpret market data
Priority speed for faster AIMi responses
Portfolio Partner
£250
/ Mo
Inner-circle access and an educational partnership.
Everything in all other plans
100 elite-level lessons
Group sessions (educational, not 1-to-1 advice)
Educational portfolio reviews and early model access
Founders and professionals network
Pricing Plans
Flexible Pricing for Every Investor
Monthly
Yearly (10% Discount)
Free plan available · Try any paid plan free for 7 days
Capital at risk. AIMi is educational and does not provide personalised financial advice.
Foundations
£9
/ Mo
Learn how investing really works.
100 lessons covering the basics of investing
Worksheets and simple frameworks to practise with
AIMi explains concepts as you learn (read-only)
Core ideas in plain English
A clear starting point for new investors
Investor Mindset
£29
/ Mo
Build the mindset professionals use.
Everything in Foundations
100 lessons in the full Build Your Wealth curriculum
Investor psychology and market cycles
Risk-thinking frameworks
Ask AIMi questions and explore market concepts
Portfolio Manager
£79
/ Mo
See the bigger picture.
Everything in Investor Mindset
100 advanced lessons
Fully interactive AIMi
Scenario analysis and macro context
Risk frameworks and portfolio logic, explained
Advanced Pro
£149
/ Mo
Read the data the way professionals do.
Everything in Portfolio Manager
100 professional-level lessons
AIMi explains what its models are indicating
Learn how professionals interpret market data
Priority speed for faster AIMi responses
Portfolio Partner
£250
/ Mo
Inner-circle access and an educational partnership.
Everything in all other plans
100 elite-level lessons
Group sessions (educational, not 1-to-1 advice)
Educational portfolio reviews and early model access
Founders and professionals network
Pricing Plans
Flexible Pricing for Every Investor
Monthly
Yearly (10% Discount)
Free plan available · Try any paid plan free for 7 days
Capital at risk. AIMi is educational and does not provide personalised financial advice.
Foundations
£9
/ Mo
Learn how investing really works.
100 lessons covering the basics of investing
Worksheets and simple frameworks to practise with
AIMi explains concepts as you learn (read-only)
Core ideas in plain English
A clear starting point for new investors
Portfolio Manager
£79
/ Mo
See the bigger picture.
Everything in Investor Mindset
100 advanced lessons
Fully interactive AIMi
Scenario analysis and macro context
Risk frameworks and portfolio logic, explained
Portfolio Partner
£250
/ Mo
Inner-circle access and an educational partnership.
Everything in all other plans
100 elite-level lessons
Group sessions (educational, not 1-to-1 advice)
Educational portfolio reviews and early model access
Founders and professionals network
Investor Mindset
£29
/ Mo
Build the mindset professionals use.
Everything in Foundations
100 lessons in the full Build Your Wealth curriculum
Investor psychology and market cycles
Risk-thinking frameworks
Ask AIMi questions and explore market concepts
Advanced Pro
£149
/ Mo
Read the data the way professionals do.
Everything in Portfolio Manager
100 professional-level lessons
AIMi explains what its models are indicating
Learn how professionals interpret market data
Priority speed for faster AIMi responses
FAQs
Straight answers to the questions we hear most.
What is AIMi?
AIMi is an AI-powered investment intelligence platform focused on education, research, and long-term understanding of markets.
Is AIMi a trading platform?
Does AIMi provide financial or investment advice?
Who is AIMi designed for?
How does AI help on the AIMi platform?
What markets does AIMi cover?
Is AIMi suitable for beginners?
How is AIMi different from other investment apps?
Is AIMi compliant and responsible?
How can I get started with AIMi?
FAQs
Straight answers to the questions we hear most.
What is AIMi?
AIMi is an AI-powered investment intelligence platform focused on education, research, and long-term understanding of markets.
Is AIMi a trading platform?
Does AIMi provide financial or investment advice?
Who is AIMi designed for?
How does AI help on the AIMi platform?
What markets does AIMi cover?
Is AIMi suitable for beginners?
How is AIMi different from other investment apps?
Is AIMi compliant and responsible?
How can I get started with AIMi?
FAQs
Straight answers to the questions we hear most.
What is AIMi?
AIMi is an AI-powered investment intelligence platform focused on education, research, and long-term understanding of markets.
Is AIMi a trading platform?
Does AIMi provide financial or investment advice?
Who is AIMi designed for?
How does AI help on the AIMi platform?
What markets does AIMi cover?
Is AIMi suitable for beginners?
How is AIMi different from other investment apps?
Is AIMi compliant and responsible?
How can I get started with AIMi?
Learn smarter. Invest with confidence.
Join investors building real market knowledge with AI-powered learning.
AI-Driven Insights
Education First
Long-Term Focus
Learn smarter. Invest with confidence.
Join investors building real market knowledge with AI-powered learning.
AI-Driven Insights
Education First
Long-Term Focus
Learn smarter. Invest with confidence.
Join investors building real market knowledge with AI-powered learning.
AI-Driven Insights
Education First
Long-Term Focus